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We believe beauty should be good for you and the environment.

Our products are an extension of our brand that goes home with you when you leave our salon. We’ve carefully chosen who to partner with, ensuring that our values align. You are family, and we wouldn’t let you leave with junk in your hair, on your skin, and certainly not in your shopping bag.

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All of the luxury, none of the BS
Back of Bottle™ / BOB™ provides you with everything you need in a top shelf product, minus the BS. 
Innovative, high performance formulations using premium ingredients without the mystery. 

Luxury without clichés. BOB™ is for hair, not hair types.

Back of Bottle


The name Organic Way (Oway) has a very precise meaning: it is a way of approaching everyday life and of approaching heathier cosmetics. They start from an eco-design mindset based on 100% sustainable standards, immersing yourself in the healthiest green options available, minimising the impact to our plant and putting all this together with quality, innovation and every day design, in every choice and action we undertake, starting from the company itself.

Organic Way (Oway)



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Color Space™ was born out of the desire to create scientifically-backed hair color products that help salons thrive. From high-performance products driven by scientific research to a color education program that teaches techniques and critical business skills, every aspect of Color Space™ exists to elevate the industry

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Distinguished by a refined luxury, each product has been scientifically designed and tested to deliver on this performance. Hydrating, lightweight and organically nourishing, the Mr. Smith collection provides maximum results, while retaining the hair’s natural fluidity and shine.


Mr. Smith believes that what we leave out is just as important as what we leave in. That’s why we’re committed to creating products that do not contain sulfates or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.


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Through the use of breakthrough bonding technologies, this customizable smoothing treatment actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle for up to 12 weeks!


Brazlian Blowout

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